PlayPosit Principles of Marketing 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

When an advertisement promotes an offer available for a limited time, its likely job is to:

Enhance brand image

Obtain action

When an advertisement promotes an offer available for a limited time, its primary objective is to obtain action from potential customers. This type of messaging creates a sense of urgency by implying that the opportunity to take advantage of the offer will soon expire. The rush to act is often driven by fear of missing out (FOMO), motivating customers to make quick purchasing decisions.

In this scenario, the advertisement is not primarily focused on enhancing brand image, increasing brand awareness, or providing extensive product information. While those elements can be included in marketing strategies, the specific context of a limited-time offer is targeted at incentivizing immediate consumer response and driving sales. This urgency is a crucial tactic in promotional marketing that effectively motivates customers to act promptly.

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Increase brand awareness

Provide detailed product information

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